Marketing an event: a holistic approach.: An article from: Fund Raising Management
Book Details
Author(s)Maria Esposito
PublisherHoke Communications, Inc.
ISBN / ASINB000989LJE
ISBN-13978B000989LJ0
AvailabilityAvailable for download now
Sales Rank13,476,109
MarketplaceUnited States 🇺🇸
Description
This digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on July 1, 1998. The length of the article is 1150 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: A successful fund raising campaign is the result of a well planned marketing strategy from beginning to end. The first phase, which is product development, involves conceptualizing an event reflecting the organization's character and determining its size. The next phase is pricing, wherein factors such as cost recovery, market incentivization and profit maximization must be considered. The last stage is designing the promotional strategy, taking into account pre-existing tie-ins, target market, attractive publicity pieces and free avenues for publicity.
Citation Details
Title: Marketing an event: a holistic approach.
Author: Maria Esposito
Publication:Fund Raising Management (Magazine/Journal)
Date: July 1, 1998
Publisher: Hoke Communications, Inc.
Volume: v29 Issue: n5 Page: p26(2)
Distributed by Thomson Gale
From the supplier: A successful fund raising campaign is the result of a well planned marketing strategy from beginning to end. The first phase, which is product development, involves conceptualizing an event reflecting the organization's character and determining its size. The next phase is pricing, wherein factors such as cost recovery, market incentivization and profit maximization must be considered. The last stage is designing the promotional strategy, taking into account pre-existing tie-ins, target market, attractive publicity pieces and free avenues for publicity.
Citation Details
Title: Marketing an event: a holistic approach.
Author: Maria Esposito
Publication:Fund Raising Management (Magazine/Journal)
Date: July 1, 1998
Publisher: Hoke Communications, Inc.
Volume: v29 Issue: n5 Page: p26(2)
Distributed by Thomson Gale
