Where can affinity programs take you? (cobranded credit cards): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on August 1, 1998. The length of the article is 1541 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The intense competition in the credit card market has resulted in the emergence of affinity or cobranded cards. According to a Jun 1997 survey, an estimated 42 million households in the US own one or more value-added or affinity cards. Banks offer affinity cards to improve their relationship with known brands and take advantage of the customer loyalty enjoyed by these brands. Products of companies such as L.L. Bean and Sprint Communications are some of the value-added offerings of affinity cards.

Citation Details
Title: Where can affinity programs take you? (cobranded credit cards)
Author: Anita Womack
Publication:Bank Marketing (Magazine/Journal)
Date: August 1, 1998
Publisher: Bank Marketing Assn.
Volume: v30 Issue: n8 Page: p8(2)

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