Small business, big profits. (includes related article on the use of database marketing for small businesses): An article from: Bank Marketing
Book Details
Author(s)Allan Bloomquist
PublisherBank Marketing Assn.
ISBN / ASINB00098AOCC
ISBN-13978B00098AOC7
AvailabilityAvailable for download now
MarketplaceUnited States 🇺🇸
Description
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on August 1, 1998. The length of the article is 2794 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Banks need to improve their relationship with the small business sector and use various strategies to maximize the business profitability of smaller companies. Banks have to give more importance to existing customers rather than to newly-acquired ones. Moreover, banks also have to use tools such as database marketing to effectively cross-sell their products to small businesses. Banks also need to develop target marketing strategies that would encourage small business owners to use their services not only for commercial but also for personal business.
Citation Details
Title: Small business, big profits. (includes related article on the use of database marketing for small businesses)
Author: Allan Bloomquist
Publication:Bank Marketing (Magazine/Journal)
Date: August 1, 1998
Publisher: Bank Marketing Assn.
Volume: v30 Issue: n8 Page: p18(4)
Distributed by Thomson Gale
From the supplier: Banks need to improve their relationship with the small business sector and use various strategies to maximize the business profitability of smaller companies. Banks have to give more importance to existing customers rather than to newly-acquired ones. Moreover, banks also have to use tools such as database marketing to effectively cross-sell their products to small businesses. Banks also need to develop target marketing strategies that would encourage small business owners to use their services not only for commercial but also for personal business.
Citation Details
Title: Small business, big profits. (includes related article on the use of database marketing for small businesses)
Author: Allan Bloomquist
Publication:Bank Marketing (Magazine/Journal)
Date: August 1, 1998
Publisher: Bank Marketing Assn.
Volume: v30 Issue: n8 Page: p18(4)
Distributed by Thomson Gale
