Prophesizing customer profitability. (includes related article on the use of household-level segmentation programs in bank marketing): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on August 1, 1998. The length of the article is 3515 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Banks can improve their profitability by enhancing their relationships with customers. Increased customer involvement necessitates a thorough analysis of customer behavior, lifestyles and finances. Products such as credit cards and mutual funds can then be tailored to the needs of the customers to increase the banks' profitability. Rating of customers based on their profitability will also help in determining the extent of electronic banking use.

Citation Details
Title: Prophesizing customer profitability. (includes related article on the use of household-level segmentation programs in bank marketing)
Author: Ira Helf
Publication:Bank Marketing (Magazine/Journal)
Date: August 1, 1998
Publisher: Bank Marketing Assn.
Volume: v30 Issue: n8 Page: p24(5)

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