Is the Internet feasible and profitable for small businesses?: An article from: SAM Advanced Management Journal

This digital document is an article from SAM Advanced Management Journal, published by Society for the Advancement of Management on June 22, 1998. The length of the article is 3747 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Certain types of small businesses may find the Internet a highly beneficial marketing medium. It provides entrepreneurs the opportunity to expand their businesses with low entry barriers and promising large markets. Moreover, the cost of establishing a presence on the network through a Web site is quite low. When developing a site, small businesses should highlight their services or products. Online marketing should be creative, interesting and regularly updated to effectively catch the attention of target customers. Compliance with accepted uses and norms is also necessary to avoid negative publicity. Among the methods commonly used to create an Internet presence are the billboard model, the Yellow Pages approach and virtual storefronts. Companies that may find the Internet especially useful are those that advertise via mail order and those that want to broaden the reach of their services or products.

Citation Details
Title: Is the Internet feasible and profitable for small businesses?
Author: Amir M. Hormozi
Publication:SAM Advanced Management Journal (Refereed)
Date: June 22, 1998
Publisher: Society for the Advancement of Management
Volume: v63 Issue: n3 Page: p20(6)

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