Adding to your affluents. (bank marketing to affluent customers)(includes related articles): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on October 1, 1998. The length of the article is 2997 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Banks can take a number of steps to attract the attention of wealthy customers. These include venturing into the financial advice business; providing high-quality services; improving operational efficiency by integrating retail, trust and private banking services; offering appealing pricing and products; adopting a sales culture and making use of the most advanced technologies in marketing.

Citation Details
Title: Adding to your affluents. (bank marketing to affluent customers)(includes related articles)
Author: Terrence Cunningham
Publication:Bank Marketing (Magazine/Journal)
Date: October 1, 1998
Publisher: Bank Marketing Assn.
Volume: v30 Issue: n10 Page: p46(7)

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