On the frontier of global marketing: how to succeed in Russia and other untapped markets.: An article from: Montana Business Quarterly

This digital document is an article from Montana Business Quarterly, published by University of Montana on June 22, 1998. The length of the article is 3004 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Montana businesses can succeed in Russia and other developing countries by applying traditional marketing techniques and concepts. Factors that make the Russian market very viable for Montana businesses include growing market size, consumer income and purchasing power, changing economy, entrepreneurial revolution, democratization, and Montana brand-name recognition. Companies planning to enter the Russian market should have in-demand products, reasonable prices, efficient distribution channels, area-specific promotions and reliable local partners.

Citation Details
Title: On the frontier of global marketing: how to succeed in Russia and other untapped markets.
Author: Igor M. Paramonov
Publication:Montana Business Quarterly (Refereed)
Date: June 22, 1998
Publisher: University of Montana
Volume: v35 Issue: n2 Page: p19(6)

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