Measuring the value of your IT investment.(information technology)(Panel Discussion): An article from: Chief Executive (U.S.)

This digital document is an article from Chief Executive (U.S.), published by Chief Executive Publishing on November 1, 1998. The length of the article is 5795 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Chief Executive magazine and A.T. Kearney sponsored a roundtable discussion of CEOs on how to measure the value of investments in information technology (IT). The issue is important because IT spending has been increasing at a rapid pace, with companies around the world spending $1 trillion in 1997. The discussion becomes more urgent when one considers that many such investments have failed. Four out of 10 major IT projects have not succeeded while three of the 10 are questioned. The participants at the discussion talked about their views on what aspect of IT investment outcome to measure. They also discussed if justification for this kind of spending is necessary. Some participants encouraged their peers to treat IT like they do marketing. Although it does not really contribute to productivity, IT has the power to increase shareholder value through innovation.

Citation Details
Title: Measuring the value of your IT investment.(information technology)(Panel Discussion)
Author: J.P. Donlon
Publication:Chief Executive (U.S.) (Magazine/Journal)
Date: November 1, 1998
Publisher: Chief Executive Publishing
Issue: 139 Page: 70

Article Type: Panel Discussion

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