Business SMS: Tapping into an Underfulfilled Market
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Book Details
Author(s)
IDC, Warren Chaisatien
Publisher
IDC Research
ISBN / ASIN
B00098FE68
ISBN-13
978B00098FE69
Marketplace
France 🇫🇷
Description
This IDC Insight examines the underfulfilled market opportunity presented by the current lack of SMS use as a business tool. It draws on IDC's 2005 Australian Business Telecom Survey, and also offers brief profiles of four Australian SMS specialist firms targeting that market segment with innovative business SMS products.
