A question of trust.(marketing strategies of non-bank retail companies in Europe): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on January 1, 1999. The length of the article is 681 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Trusted retail brands in Europe are expected to benefit much from the adoption of the euro as the single currency unit of EU countries in 1999. A survey conducted by UK consultancy European Insight Group revealed that leading non-bank retailers such as Marks and Spencer, WH Smith and Tesco will have a golden opportunity to leverage their branding advantage and assuage consumer fears about the euro. The underlying marketing objective for retailers is to gain and retain the trust of their customers to enable them to expand into financial services.

Citation Details
Title: A question of trust.(marketing strategies of non-bank retail companies in Europe)
Publication:Bank Marketing (Magazine/Journal)
Date: January 1, 1999
Publisher: Bank Marketing Assn.
Issue: 101 Page: 7(1)

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