Monitoring customer behavior: how to drive category performance.(includes related articles on how to define category role players and how to decide ... An article from: Do-It-Yourself Retailing

This digital document is an article from Do-It-Yourself Retailing, published by National Retail Hardware Association on February 1, 1999. The length of the article is 3035 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: In-store research, which involves making direct observations of customers as they make their purchasing decisions, is at the heart of a growing trend in retailing called category management. Lumping together a distinct group of products that are perceived to be interrelated, category management requires the management of product groups as business units. It comes in several steps, including category definition, role, assessment, performance measures, strategies, tactics, plan implementation and category review. Through it, stores will be able to tailor their assortments based on the demands of a local, specific market.

Citation Details
Title: Monitoring customer behavior: how to drive category performance.(includes related articles on how to define category role players and how to decide the role categories play in a store)(Cover Story)
Author: Walter E. Johnson
Publication:Do-It-Yourself Retailing (Magazine/Journal)
Date: February 1, 1999
Publisher: National Retail Hardware Association
Volume: 176 Issue: 2 Page: 77(7)

Article Type: Cover Story

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