A thirst for nutraceuticals: Alter Ego aims to bridge gap between health food fans and average consumers.(American Marketing Technology Group's line ... drinks): An article from: Food Processing

This digital document is an article from Food Processing, published by Putman Media, Inc. on January 1, 1999. The length of the article is 634 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: American Marketing Technology Group Pres Sumner Katz is positioning his company's Alter Ego line of fruit-flavored drinks as an alternative beverage. He believes that products will appeal to consumers since they are always searching for easy ways to make their diets healthier. The line includes four beverages with standardized herbal extracts such as astragalus, chamomile and guarana; soluble fiber, fructoligosaccharides and chromium picolinate.

Citation Details
Title: A thirst for nutraceuticals: Alter Ego aims to bridge gap between health food fans and average consumers.(American Marketing Technology Group's line of fruit-flavored drinks)
Author: Kitty Broihier
Publication:Food Processing (Magazine/Journal)
Date: January 1, 1999
Publisher: Putman Media, Inc.
Volume: 60 Issue: 1 Page: 42(1)

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