Golden promises or fool's gold?(consequences of bank's issuing of promises): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on December 1, 1998. The length of the article is 984 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Banks' relationships with their customers, unlike in other businesses, rely solely on their customers' continued trust in them. As such, banks should be very careful when issuing a promise to their clients. A promise entails that a certain assertion would be realized in the future. Though banks may use promises to attract more clients, they would be setting themselves up for a lot of negative repercussions if they fail to make good on what they stated.

Citation Details
Title: Golden promises or fool's gold?(consequences of bank's issuing of promises)
Author: Kevin Sheridan
Publication:Bank Marketing (Magazine/Journal)
Date: December 1, 1998
Publisher: Bank Marketing Assn.
Volume: 30 Issue: 12 Page: 17(1)

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