"Words! Words! Words! Show me!".(quote from the motion picture 'My Fair Lady'; use of promises in bank marketing): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on December 1, 1998. The length of the article is 3173 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The banks' most valuable customers are those who make use of a variety of their services and who rely on them for all their finance-related projects. These customers are not only loyal, but also very profitable. To attract and retain such customers, banks should provide them with products suited to their needs. Banks should ensure that they are fully capable of keeping their products' tauted features. Otherwise, their words would be reduced to a glamorous front which would eventually consume their clients' trust.

Citation Details
Title: "Words! Words! Words! Show me!".(quote from the motion picture 'My Fair Lady'; use of promises in bank marketing)
Author: Tom Knighton
Publication:Bank Marketing (Magazine/Journal)
Date: December 1, 1998
Publisher: Bank Marketing Assn.
Volume: 30 Issue: 12 Page: 18(7)

Distributed by Thomson Gale