A marketing plan that works.(bank marketing): An article from: Bank Marketing
Book Details
Author(s)
Craig Eversole
Publisher
Bank Marketing Assn.
ISBN / ASIN
B00098MUME
ISBN-13
978B00098MUM7
Availability
Available for download now
Sales Rank
#13,276,452
Marketplace
United States 🇺🇸
Description
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on January 1, 1999. The length of the article is 677 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: The success of a bank marketing program rests on the development of a written, quantifiable and result-oriented plan that is aligned with the bank's overall objectives. Bank managers should also follow certain guidelines when developing a plan. These include understanding their customers and competitors and developing an enthusiastic attitude towards marketing. The stages of a marketing plan are discussed.
Citation Details
Title: A marketing plan that works.(bank marketing)
Author: Craig Eversole
Publication:Bank Marketing (Magazine/Journal)
Date: January 1, 1999
Publisher: Bank Marketing Assn.
Volume: 31 Issue: 1 Page: 48(1)
Distributed by Thomson Gale
From the supplier: The success of a bank marketing program rests on the development of a written, quantifiable and result-oriented plan that is aligned with the bank's overall objectives. Bank managers should also follow certain guidelines when developing a plan. These include understanding their customers and competitors and developing an enthusiastic attitude towards marketing. The stages of a marketing plan are discussed.
Citation Details
Title: A marketing plan that works.(bank marketing)
Author: Craig Eversole
Publication:Bank Marketing (Magazine/Journal)
Date: January 1, 1999
Publisher: Bank Marketing Assn.
Volume: 31 Issue: 1 Page: 48(1)
Distributed by Thomson Gale
