Worry-free mergers.(keeping attrition of depositors to 5% or less after a bank merger): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on February 1, 1999. The length of the article is 1391 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Banks, which undergo a merger, must be proactive to prevent their depositors from going to other banks by following three suggestions. An important step is to ensure that bank tellers are properly informed on their retention to prevent their loss of morale or fear of being removed because this feeling is easily detected by customers. Another proactive step is to communicate with customers through telephone calls to ensure them that branches will not be closed. The bank should also inform the community it plans to serve by conducting a transition advertising campaign.

Citation Details
Title: Worry-free mergers.(keeping attrition of depositors to 5% or less after a bank merger)
Author: Ann Kessler
Publication:Bank Marketing (Magazine/Journal)
Date: February 1, 1999
Publisher: Bank Marketing Assn.
Volume: 31 Issue: 2 Page: 10(2)

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