Customer-centric - from slogan to reality.(applying the customer-focused concept in real life): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on February 1, 1999. The length of the article is 685 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The customer-focused concept was demonstrated by a company's training for its front-line managers on how to differentiate selling product benefits and establishing value suggestions to customers. Product benefits are characteristics of the product itself while value is individualized. A product's value is dependent on the particular individual and varies from person to person. Being customer-focused is, therefore, being able to show how the product can add value for a particular customer.

Citation Details
Title: Customer-centric - from slogan to reality.(applying the customer-focused concept in real life)
Author: Robert Hall
Publication:Bank Marketing (Magazine/Journal)
Date: February 1, 1999
Publisher: Bank Marketing Assn.
Volume: 31 Issue: 2 Page: 12(1)

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