The virtual customer.(The Last Word)(effect of new technology on banking industry's customer relations)(Column): An article from: Bank Marketing
Book Details
Author(s)Gene Koepke
PublisherBank Marketing Assn.
ISBN / ASINB00098MUWO
ISBN-13978B00098MUW7
AvailabilityAvailable for download now
Sales Rank13,184,255
MarketplaceUnited States 🇺🇸
Description
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on February 1, 1999. The length of the article is 676 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Banks need to increase their efforts in establishing better customer relationships in view of the development of new technology which allows the customer to bank anywhere. New technology such as automated teller machines have the benefit of improving customer service but also have the disadvantage of moving the customer farther from the bank personnel, thereby reducing opportunities for cultivating better relationships. The solution is to take advantage of opportunities, increasing personal calls to customers and applying new technology to make contact.
Citation Details
Title: The virtual customer.(The Last Word)(effect of new technology on banking industry's customer relations)(Column)
Author: Gene Koepke
Publication:Bank Marketing (Magazine/Journal)
Date: February 1, 1999
Publisher: Bank Marketing Assn.
Volume: 31 Issue: 2 Page: 40(1)
Article Type: Column
Distributed by Thomson Gale
From the supplier: Banks need to increase their efforts in establishing better customer relationships in view of the development of new technology which allows the customer to bank anywhere. New technology such as automated teller machines have the benefit of improving customer service but also have the disadvantage of moving the customer farther from the bank personnel, thereby reducing opportunities for cultivating better relationships. The solution is to take advantage of opportunities, increasing personal calls to customers and applying new technology to make contact.
Citation Details
Title: The virtual customer.(The Last Word)(effect of new technology on banking industry's customer relations)(Column)
Author: Gene Koepke
Publication:Bank Marketing (Magazine/Journal)
Date: February 1, 1999
Publisher: Bank Marketing Assn.
Volume: 31 Issue: 2 Page: 40(1)
Article Type: Column
Distributed by Thomson Gale
