The lifetime value of donors: gaining insight through CHAID.(understanding the behavior of donors): An article from: Fund Raising Management

This digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on March 1, 1999. The length of the article is 4109 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Nonprofit organizations have learned that it is not only important to understand the behavior of their donors but it is, in fact, more imperative for them to forecast their donors' future value. To make these calculations, it is advised that CHAID and regression analyses be used. Through these methods, non-profit organizations will have detailed estimations of life time value of theirs donors. Hence, they can effectively plan their donor recruitment activity and segment their donor development mailings.

Citation Details
Title: The lifetime value of donors: gaining insight through CHAID.(understanding the behavior of donors)
Author: Adrian Sargeant
Publication:Fund Raising Management (Magazine/Journal)
Date: March 1, 1999
Publisher: Hoke Communications, Inc.
Volume: 30 Issue: 1 Page: 22(6)

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