Millenium prompts fresh look at marketing.: An article from: Leader's Edge

This digital document is an article from Leader's Edge, published by Michigan Association of CPAs on November 1, 1998. The length of the article is 482 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The approach of the year 2000 should alert accounting firms to making necessary changes in their marketing approach to retain market share and profits. There are some tips that firms should bear in mind to retain their competitive edge in the next millenium. Among them are focusing services on fewer, yet higher quality clients and prospects, utilizing vision and imagination in decision-making wisdom, using testimonials and creatively enticing prospects.

Citation Details
Title: Millenium prompts fresh look at marketing.
Author: Troy Waugh
Publication:Leader's Edge (Magazine/Journal)
Date: November 1, 1998
Publisher: Michigan Association of CPAs
Volume: 1 Issue: 9 Page: 7(1)

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