The seven deadly sins of prospecting.(accounting firms): An article from: Leader's Edge

This digital document is an article from Leader's Edge, published by Michigan Association of CPAs on February 1, 1999. The length of the article is 555 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Seven deadly sins should be avoided by accounting firms when prospecting for new clients. These are the absence of a system for prospecting, not qualifying prospective clients, lack of consistency in prospecting, no organization for prospecting, absence of a script for prospecting calls, weak or no follow-ups to inquiries and no research on the prospect. By systematizing prospecting and avoiding these pitfalls, firms will be assured of business in good and bad times.

Citation Details
Title: The seven deadly sins of prospecting.(accounting firms)
Author: Troy Waugh
Publication:Leader's Edge (Magazine/Journal)
Date: February 1, 1999
Publisher: Michigan Association of CPAs
Volume: 2 Issue: 2 Page: 7(1)

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