Serving the pro customer.(Distribution America: DA Partners, Innovators in Retail Profitability)(includes related articles)(home improvement ... An article from: Do-It-Yourself Retailing

This digital document is an article from Do-It-Yourself Retailing, published by National Retail Hardware Association on May 1, 1999. The length of the article is 2612 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Home improvement retailers should develop personal relationships with contractors and other professional customers who buy from their stores. Results of a study confirmed that the satisfaction of these pro customers can be guaranteed through personal relationships. Retailers should pursue different forms of relationships because different types of professional customers have varying demands and needs. They should also learn to balance between consumers and professional customers, although just concentrating on one segment may sometimes be preferable.

Citation Details
Title: Serving the pro customer.(Distribution America: DA Partners, Innovators in Retail Profitability)(includes related articles)(home improvement retailers' service to contractors and other professional customers)
Publication:Do-It-Yourself Retailing (Magazine/Journal)
Date: May 1, 1999
Publisher: National Retail Hardware Association
Volume: 176 Issue: 5 Page: 19(5)

Distributed by Thomson Gale