"The Nerd Within": Mass Media and the Negotiation of Identity Among Computer-Using Men.: An article from: The Journal of Men's Studies

This digital document is an article from The Journal of Men's Studies, published by Men's Studies Press on March 22, 1999. The length of the article is 8629 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Young white males who have stronger relationships with computers than other people, sometimes called "nerds," have a unique masculine construct. Often regarded as a negative stereotype, the nerd can connect to hegemonic masculinity through a backlash against Affirmative Action and other civil rights initiatives. Nerds can be seen as representing oppressed heterosexual white males and serve to critique hegemonic masculinity.

Citation Details
Title: "The Nerd Within": Mass Media and the Negotiation of Identity Among Computer-Using Men.
Author: Lori Kendall
Publication:The Journal of Men's Studies (Refereed)
Date: March 22, 1999
Publisher: Men's Studies Press
Volume: 7 Issue: 3 Page: 353

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