The new world of power marketing.: An article from: Management Quarterly
Book Details
Author(s)Kenneth C. Nelson
ISBN / ASINB00098T67Q
ISBN-13978B00098T670
MarketplaceFrance 🇫🇷
Description
This digital document is an article from Management Quarterly, published by National Rural Electric Cooperative Association on March 22, 1999. The length of the article is 6493 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Power Marketing refers to the practice of buying, selling and trading wholesale electricity. Experts predict that this complex, unpredictable and yet promising business will determine what company will succeed in the future. This is why several organizations have entered the power marketing business, with about 150 investor-owned utilities actively engaged in the power market. To ensure success in the power marketing business, personnel should have skills in financial analysis, contract development, negotiation, product development and packaging, communication, strategic planning, relationship building, risk management, and coaching and peer development. The seven deadly mistakes in power marketing are the absence of clear business objectives, lack of alignment between earnings focus and controls focus, the use of outmoded trading tools, capital and credit confusion, overreaction to problems, compensation flaws and proneness to distractions.
Citation Details
Title: The new world of power marketing.
Author: Kenneth C. Nelson
Publication:Management Quarterly (Magazine/Journal)
Date: March 22, 1999
Publisher: National Rural Electric Cooperative Association
Volume: 40 Issue: 1 Page: 13(2)
Distributed by Thomson Gale
From the supplier: Power Marketing refers to the practice of buying, selling and trading wholesale electricity. Experts predict that this complex, unpredictable and yet promising business will determine what company will succeed in the future. This is why several organizations have entered the power marketing business, with about 150 investor-owned utilities actively engaged in the power market. To ensure success in the power marketing business, personnel should have skills in financial analysis, contract development, negotiation, product development and packaging, communication, strategic planning, relationship building, risk management, and coaching and peer development. The seven deadly mistakes in power marketing are the absence of clear business objectives, lack of alignment between earnings focus and controls focus, the use of outmoded trading tools, capital and credit confusion, overreaction to problems, compensation flaws and proneness to distractions.
Citation Details
Title: The new world of power marketing.
Author: Kenneth C. Nelson
Publication:Management Quarterly (Magazine/Journal)
Date: March 22, 1999
Publisher: National Rural Electric Cooperative Association
Volume: 40 Issue: 1 Page: 13(2)
Distributed by Thomson Gale
