Good e-mail campaigns vs. bad spampaigns.: An article from: Campaigns & Elections

This digital document is an article from Campaigns & Elections, published by Campaigns & Elections, Inc. on June 1, 1999. The length of the article is 962 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Electronic mail systems allow politicians and political candidates to deliver communications to voters and supporters. It also enables them to receive feedback in a timely manner without the high costs associated with mail. However, e-mail systems also allow politicians to deliver unsolicited advertisements that would alienate their constituents and promote bad publicity. The Internet has an immense potential of promoting the success of politicians and candidates. It should, however, be used with unplanned efforts.

Citation Details
Title: Good e-mail campaigns vs. bad spampaigns.
Author: Rhett Francisco
Publication:Campaigns & Elections (Refereed)
Date: June 1, 1999
Publisher: Campaigns & Elections, Inc.
Volume: 20 Issue: 5 Page: 42(2)

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