The Balanced Scorecard: get smart and get control.(performance measurement tool): An article from: Chief Executive (U.S.)

This digital document is an article from Chief Executive (U.S.), published by Chief Executive Publishing on July 1, 1999. The length of the article is 1738 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The Balanced Scorecard is a performance measurement tool for CEOs who wish to gain a comprehensive picture of the overall health of their companies. It is a tool that has been used by companies such as Fortis, Mobil Oil, CIGNA Property and Casualty and Principal Financial Group, to evaluate overall performance using measures that are not dependent on short-term, bottom-line results alone. Invented by consultants Robert Kaplan and David Norton, the Balanced Scorecard yields several benefits, including the ability to bridge the gap between the objectives of high-level executives and those of front-line workers. A properly planned Balanced Scorecard allows imput and feedback from executives and employees to be used to establish goals in four critical areas: internal business processes, satisfaction and loyalty, learning and growth, and financials.

Citation Details
Title: The Balanced Scorecard: get smart and get control.(performance measurement tool)
Author: Paul Rolph
Publication:Chief Executive (U.S.) (Magazine/Journal)
Date: July 1, 1999
Publisher: Chief Executive Publishing
Issue: 146 Page: 52(4)

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