Back to the future: timing is everything for new product launches.: An article from: Food Processing

This digital document is an article from Food Processing, published by Putman Media, Inc. on June 1, 1999. The length of the article is 726 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Timing is the key to the success of new products in the food industry as evidenced by the failure of several products that were rolled out ahead of their time. One example is Campbell Soup Co's Fresh Chef Refrigerated Soups and Sauces. It was launched in 1986, ahead of the current movement of the soup market towards ready-to-serve soups. Another is Nestle's New Cookery line of nutritious foods launched in 1980, whose concept is similar to ConAgra's immensely successful Health Choice line.

Citation Details
Title: Back to the future: timing is everything for new product launches.
Author: Tom Vierhile
Publication:Food Processing (Magazine/Journal)
Date: June 1, 1999
Publisher: Putman Media, Inc.
Volume: 60 Issue: 6 Page: 37(2)

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