Shooting for the (marketing) moon.(customer service management): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on June 1, 1999. The length of the article is 669 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Customer service, which is often confused with customer satisfaction, has been the goal of marketing strategies. However, customer satisfaction as a point of departure when planning could be more effective than taking it as a goal. In the banking industry, customers sign-on with a bank because they are convinced that the bank will satisfy their needs. Therefore, what the bank can do is to fulfill that hope for satisfaction and keep the customers happy with their services.

Citation Details
Title: Shooting for the (marketing) moon.(customer service management)
Author: Kevin Sheridan
Publication:Bank Marketing (Magazine/Journal)
Date: June 1, 1999
Publisher: Bank Marketing Assn.
Volume: 31 Issue: 6 Page: 5(1)

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