Credit card mailings at all-time high.(increase in credit card offers in 1998): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on June 1, 1999. The length of the article is 593 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The 3.45 billion credit card mail offers in 1998 represent a 15% increase over 1997 levels. Tarrytown, NY-based market research firm BAIGlobal Inc.'s direct mail acquisition tracking service Mail Monitor indicates that response rates to card mail offers have been consistent with an average of 1.2% in 1998. Card applications through direct mail increased to 41 million which reflect that some credit card demands in the US have not been addressed.

Citation Details
Title: Credit card mailings at all-time high.(increase in credit card offers in 1998)
Author: Gary Cianci
Publication:Bank Marketing (Magazine/Journal)
Date: June 1, 1999
Publisher: Bank Marketing Assn.
Volume: 31 Issue: 6 Page: 9(1)

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