Reinventing relationship marketing.(banking industry): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on June 1, 1999. The length of the article is 718 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Relationship marketing has been used traditionally as a way of enticing more customers. To elicit better results from this strategy, it must be refocused on the deepest relationships existing in the society such as families, religious institutions and civic organizations. In this concept, commonly used strategies must be examined after which barriers to exit could be created and customer loyalty is achieved.

Citation Details
Title: Reinventing relationship marketing.(banking industry)
Author: Lisa Aldisert
Publication:Bank Marketing (Magazine/Journal)
Date: June 1, 1999
Publisher: Bank Marketing Assn.
Volume: 31 Issue: 6 Page: 37(1)

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