Who, exactly, are the dummies?(damage control in online bank marketing)(Editorial): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on May 1, 1999. The length of the article is 704 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Online bank marketing clearly needs to be considerably more intuitive and its underlying technology needs to be more transparent. Bank marketing needs to show customers how to use electronic banking to their advantage. The objective is to develop well-informed customers so that books such as 'Online Banking for Dummies' need never to be written. Selling images of cool, detached people who cyberbank with one hand while sipping coffee with the other creates insurmountably high expectations among consumers that will be destroyed by the reality of the requirements of the hands-on experience.

Citation Details
Title: Who, exactly, are the dummies?(damage control in online bank marketing)(Editorial)
Author: Kevin Sheridan
Publication:Bank Marketing (Magazine/Journal)
Date: May 1, 1999
Publisher: Bank Marketing Assn.
Volume: 31 Issue: 5 Page: 5(1)

Article Type: Editorial

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