Customer-driven sales.(banks look to improvements in marketing and sales for successful selling of financial products and services): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on May 1, 1999. The length of the article is 2782 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The success of community banking institutions in the 21st century will come from improved performances in sales and marketing. As management guru Peter Drucker puts it, businesses should constantly grow better and banking is no exception to this maxim. For banks to serve their customers better, they should focus on four crucial areas. These are identifying their customers, what their customers value, their specific needs and also, identifying buying patterns of potential customers.

Citation Details
Title: Customer-driven sales.(banks look to improvements in marketing and sales for successful selling of financial products and services)
Author: Steve Sherman
Publication:Bank Marketing (Magazine/Journal)
Date: May 1, 1999
Publisher: Bank Marketing Assn.
Volume: 31 Issue: 5 Page: 30(5)

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