High tech goes better with Coke.(softdrink brand): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on April 1, 1999. The length of the article is 2128 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: KeyBank of Cleveland, OH, managed to merge new automated teller machine (ATM) technology with innovative marketing through a coupon-and-screen promotional campaign held in Jul 1998. The bank placed 680 ATMs in various convenience stores in five western states, namely Oregon, Washington, California, Arizona and Nevada. ATM usage rose from 25% especially after the introduction of the advertising promotion that gave ATM users the chance to win a Jeep Wrangler.

Citation Details
Title: High tech goes better with Coke.(softdrink brand)
Author: Melinda Mercurio
Publication:Bank Marketing (Magazine/Journal)
Date: April 1, 1999
Publisher: Bank Marketing Assn.
Volume: 31 Issue: 4 Page: 20(1)

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