Scenes from a lobby.(Cover Story): An article from: Bank Marketing
Book Details
Author(s)Lynn Vincent
PublisherBank Marketing Assn.
ISBN / ASINB00098ZK8A
ISBN-13978B00098ZK83
AvailabilityAvailable for download now
MarketplaceUnited States 🇺🇸
Description
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on July 1, 1999. The length of the article is 3792 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: The efforts of banks to gain a unique image among their customers would most likely push them to create a distinctive customer experience in their premises. Previous preoccupation with the offering of bank products to a tailored niche of customers has lost its luster due to the rapid transformation of such products into commodities. Personalized service, however, provides abundant opportunities for creativity. Strategies could range from providing a complaints department, to a playground for client's children, to designating a customer's reading room.
Citation Details
Title: Scenes from a lobby.(Cover Story)
Author: Lynn Vincent
Publication:Bank Marketing (Magazine/Journal)
Date: July 1, 1999
Publisher: Bank Marketing Assn.
Volume: 31 Issue: 7 Page: 18(1)
Article Type: Cover Story
Distributed by Thomson Gale
From the supplier: The efforts of banks to gain a unique image among their customers would most likely push them to create a distinctive customer experience in their premises. Previous preoccupation with the offering of bank products to a tailored niche of customers has lost its luster due to the rapid transformation of such products into commodities. Personalized service, however, provides abundant opportunities for creativity. Strategies could range from providing a complaints department, to a playground for client's children, to designating a customer's reading room.
Citation Details
Title: Scenes from a lobby.(Cover Story)
Author: Lynn Vincent
Publication:Bank Marketing (Magazine/Journal)
Date: July 1, 1999
Publisher: Bank Marketing Assn.
Volume: 31 Issue: 7 Page: 18(1)
Article Type: Cover Story
Distributed by Thomson Gale
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