How to find a good advertising agency.(banking industry): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on July 1, 1999. The length of the article is 1355 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The marketing executive of a bank has the option of contracting out the company's advertising needs especially if the bank's assets have already exceeded $100 million. In such cases, the bank's growth rate can no longer be sustained through the promotional efforts of the in-house marketing sector. Selection of the ideal advertising agency should be guided, primarily, by the ability of the two companies to get along with each other. The marketing executive should also analyze the agency's philosophy, reputation for professionalism, as well as, creativity of staff.

Citation Details
Title: How to find a good advertising agency.(banking industry)
Author: Linda Wengel
Publication:Bank Marketing (Magazine/Journal)
Date: July 1, 1999
Publisher: Bank Marketing Assn.
Volume: 31 Issue: 7 Page: 81(2)

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