I pledge allegiance to this company.(includes interview with Ferrari North America Pres. and CEO Gian Luigi Longinotti-Buitoni)(ways of developing ... An article from: Chief Executive (U.S.)

This digital document is an article from Chief Executive (U.S.), published by Chief Executive Publishing on September 1, 1999. The length of the article is 3255 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The four principles used by intelligent enterprise storage systems and software developer, EMC, to transform its satisfied customers to loyal allies are presented. Foremost, EMC's senior management team make sure that they regularly meet with customers to hear out their problems, frustrations and insights about the company's products. They also collaborate with them to produce better products through scheduled Customer Advisory Council sessions wherein the company methodologically extracts product requirements from the customers, and validates product concepts and long-term business directions. Thirdly, EMC tries to create products that customers have yet to articulate but would love to have. Lastly, the company invest in customer activism to build relationships based on trust.

Citation Details
Title: I pledge allegiance to this company.(includes interview with Ferrari North America Pres. and CEO Gian Luigi Longinotti-Buitoni)(ways of developing consumer allegiance)
Author: Michael C. Ruettgers
Publication:Chief Executive (U.S.) (Magazine/Journal)
Date: September 1, 1999
Publisher: Chief Executive Publishing
Issue: 147 Page: 60(5)

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