The importance of measurement.(assessing sales culture): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on August 1, 1999. The length of the article is 1055 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: A bank has an inherent sales culture that only needs to be developed into a more effective tool. Seven means of gauging a bank's sales culture performance are presented. These include assessing the quality of the institution's leadership and commitment, its training and communication programs, performance measurement and tracking, staff recognition and performance reinforcement programs, management structure and practices, technology and procedures and products and services.

Citation Details
Title: The importance of measurement.(assessing sales culture)
Author: Lynn Vincent
Publication:Bank Marketing (Magazine/Journal)
Date: August 1, 1999
Publisher: Bank Marketing Assn.
Volume: 31 Issue: 8 Page: 42(2)

Distributed by Thomson Gale