Embracing a sales culture.(Worktrends)(employee training): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on August 1, 1999. The length of the article is 672 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Adopting a sales culture in the banking industry should begin with training the bank's tellers, the first point of contact between the bank and potential clients, about the importance of being sales-oriented. Some techniques for promoting a sales culture include beginning with a strong marketing culture, changing a bank's compensation system and title hierarchy and encouraging the creation of a networking environment and rewarding such actions accordingly.

Citation Details
Title: Embracing a sales culture.(Worktrends)(employee training)
Author: Lisa Aldisert
Publication:Bank Marketing (Magazine/Journal)
Date: August 1, 1999
Publisher: Bank Marketing Assn.
Volume: 31 Issue: 8 Page: 46(1)

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