Beware of negative customer expectations.(The Last Word)(customer relations)(Column): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on August 1, 1999. The length of the article is 691 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Banking institutions should make it a point to cultivate positive, as opposed to negative, expectations regarding the services they offer to their clients. Banks, as most service-oriented companies, should begin by instructing their employees on how to project positive expectations about their company's service. They should be aware that negative expectations, once established through customer interactions, becomes very easy to satisfy.

Citation Details
Title: Beware of negative customer expectations.(The Last Word)(customer relations)(Column)
Author: Jim, Jr. Donnelly
Publication:Bank Marketing (Magazine/Journal)
Date: August 1, 1999
Publisher: Bank Marketing Assn.
Volume: 31 Issue: 8 Page: 60(1)

Article Type: Column

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