What's in a brand.(includes related articles on high-tech branding)(corporate identity and brand enhancement campaigns): An article from: ColoradoBiz

This digital document is an article from ColoradoBiz, published by Wiesner Publications, Inc. on September 1, 1999. The length of the article is 1346 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Branding specialists are communications consultants who are paid to rethink and redesign a company's existing corporate brand. According to such strategists, the rethinking of a brand does not simply mean coming up with a memorable name or a catchy graphic. Rather, effective brand strategy aims to influence people to listen to a company's message. Colorado companies that have launched new corporate identity campaigns include computer storage specialist StorageTek, investment banker Daniels and Assoc, and electric utility Xcel Energy.

Citation Details
Title: What's in a brand.(includes related articles on high-tech branding)(corporate identity and brand enhancement campaigns)
Author: Eric Peterson
Publication:ColoradoBiz (Magazine/Journal)
Date: September 1, 1999
Publisher: Wiesner Publications, Inc.
Volume: 26 Issue: 9 Page: 70(3)

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