Minding your Xs and Ys: the changing generations of home improvement consumers.(Column): An article from: Do-It-Yourself Retailing

This digital document is an article from Do-It-Yourself Retailing, published by National Retail Hardware Association on October 1, 1999. The length of the article is 732 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: One way in which home improvement retailers can boost sales is understanding consumer preferences and behavior of the next generation of consumers, those belonging to the X and Y generations. One source of information is the 'House/Works: A Study of the New American Homeowner,' a research conducted by NFO Research Inc for Owens Corning. The study reveals several helpful and interesting data about home improvement activities of Generations X and Y.

Citation Details
Title: Minding your Xs and Ys: the changing generations of home improvement consumers.(Column)
Author: Mark D. Parrott
Publication:Do-It-Yourself Retailing (Magazine/Journal)
Date: October 1, 1999
Publisher: National Retail Hardware Association
Volume: 177 Issue: 4 Page: 10(1)

Article Type: Column

Distributed by Thomson Gale