Coming Quite a Bit Later From a Theater Near You ...(financial services firms could use marketing lessons from third-run movie theater): An article from: Bank Marketing

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Citation Details
Title: Coming Quite a Bit Later From a Theater Near You ...(financial services firms could use marketing lessons from third-run movie theater)
Author: Kevin Sheridan
Publication:Bank Marketing (Magazine/Journal)
Date: November 1, 1999
Publisher: Bank Marketing Assn.
Volume: 31 Issue: 11 Page: 5

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