This digital document is an article from NewsInc, published by The Cole Group on June 18, 2001. The length of the article is 2076 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details Title: GREAT TAGLINES ARE RARE AMONG PAPERS Sustainable competitive advantage: It's easier to gauge than describe. Publication:NewsInc (Magazine/Journal) Date: June 18, 2001 Publisher: The Cole Group Volume: 13 Issue: 13 Page: NA