Audience valuation and minority media: an analysis of the determinants of the value of radio audiences.(Statistical Data Included): An article from: Journal of Broadcasting & Electronic Media

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From the author: This study examines the factors that affect the value of radio station audiences, with an emphasis on whether, and to what extent, minority composition affects the value of radio audiences. The results indicate that the prominence of minorities (both African-American and Hispanic) is negatively related to the value of radio station audiences. These results suggest that policymakers seeking to promote source and content diversity may need to look beyond seeking means of promoting the establishment of new minority media outlets and also consider means of preserving the viability of existing media outlets.

Citation Details
Title: Audience valuation and minority media: an analysis of the determinants of the value of radio audiences.(Statistical Data Included)
Author: Philip M. Napoli
Publication:Journal of Broadcasting & Electronic Media (Refereed)
Date: June 1, 2002
Publisher: Broadcast Education Association
Volume: 46 Issue: 2 Page: 169(16)

Article Type: Statistical Data Included

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