Controlling your brand in an electronic age: when planned for and used properly, new technologies can help to protect and strengthen a franchise ... (Legal).: An article from: Franchising World

This digital document is an article from Franchising World, published by International Franchise Association on July 1, 2002. The length of the article is 1118 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Controlling your brand in an electronic age: when planned for and used properly, new technologies can help to protect and strengthen a franchise system and brand integrity. (Legal).
Author: Cheryl L. Mullin
Publication:Franchising World (Magazine/Journal)
Date: July 1, 2002
Publisher: International Franchise Association
Volume: 34 Issue: 5 Page: 30(2)

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