A case study analysis of the Brand Equity conceptual model in intercollegiate athletics. (Sport Management/Administration).: An article from: Research Quarterly for Exercise and Sport

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Citation Details
Title: A case study analysis of the Brand Equity conceptual model in intercollegiate athletics. (Sport Management/Administration).
Author: John J. Miller
Publication:Research Quarterly for Exercise and Sport (Refereed)
Date: March 1, 2003
Publisher: American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD)
Volume: 74 Issue: 1 Page: A-88(2)

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