This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on November 1, 2004. The length of the article is 2513 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details Title: The power of the purse.(Marketing to Women) Author: Janet Bigham Bernstal Publication:Bank Marketing (Magazine/Journal) Date: November 1, 2004 Publisher: Bank Marketing Assn. Volume: 36 Issue: 9 Page: 18(6)