Young customers: who, what and: now that the baby boomers are starting to retire, banks need to redirect their marketing to focus on the younger ... X and Y): An article from: Bank Marketing

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Citation Details
Title: Young customers: who, what and: now that the baby boomers are starting to retire, banks need to redirect their marketing to focus on the younger customers that follow. Remember, the so-called X and Y generations do not see and respond to the world in the same way that their parents did.(Fundamentals: generations X and Y)
Author: Mark Brandt
Publication:Bank Marketing (Magazine/Journal)
Date: March 1, 2005
Publisher: Bank Marketing Assn.
Volume: 37 Issue: 2 Page: 37(5)

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