10 danger signs of short-term thinking: you cannot acquire a reputation for excellent customer service in a day or build a brand in a week. Here are ... An article from: Bank Marketing

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Citation Details
Title: 10 danger signs of short-term thinking: you cannot acquire a reputation for excellent customer service in a day or build a brand in a week. Here are the warning signals that your bank is spending too much time focused on the less important day-to-day issues.(Strategic Planning)(Column)
Author: John Graham
Publication:Bank Marketing (Magazine/Journal)
Date: April 1, 2005
Publisher: Bank Marketing Assn.
Volume: 37 Issue: 3 Page: 17(3)

Article Type: Column

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