Riding herd on attrition: here's one approach to maintaining your grip on customers in the 'top-tier,' 'mature' and business banking' ... Story): An article from: ABA Bank Marketing
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This digital document is an article from ABA Bank Marketing, published by Bank Marketing Assn. on May 1, 2005. The length of the article is 2260 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details Title: Riding herd on attrition: here's one approach to maintaining your grip on customers in the 'top-tier,' 'mature' and business banking' segments.(customer retention)(Cover Story) Author: Janet Bigham Bernstal Publication:ABA Bank Marketing (Magazine/Journal) Date: May 1, 2005 Publisher: Bank Marketing Assn. Volume: 37 Issue: 4 Page: 12(6)